Hi, I’m Shivang, founder of New Theory. We didn’t want to build another clothing brand. We wanted to build something disruptive, something that doesn’t last for a month, but stays with you for years. Our first collection, NT001, is made from 100% cotton and built around a Japanese philosophy where one product works equally well inside the gym and outside it. Made in a small factory by a limited team of skilled workers, every sample, every stitch and every detail has been looked at with precision. This is more than our first collection. It’s the beginning of a new theory.