Why This Product in India?

At New Theory, we are focused on establishing a club/community that is driven to structure the still-developing fitness culture within India. Our belief is to build a community that shares knowledge and provides mentorship, helping beginners and everyone alike.

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Why Lifting Club?

While we support and motivate each other, our idea at New Theory Lifting Club is also to break the stereotypical mentality behind lifting amongst Indians, who often regard it only as ‘bulky and bodybuilding.’

Through the Lifting Club, our aim is to create connections between lifters and their role models, while encouraging the youth to embrace lifting.

We all agree that Lifting Heavy Weights = Happier Mood and Lighter Mind!

Our Collection

Luanching on

27 Sept 2025

Built for those who push limits and lift each other. Welcome to the community.

— SM, Founder

For the first time ever, New Theory brings you an experience to train alongside your favorite influencers, the true GOATs of lifting.

This September, you’re not just hitting the gym, you’re stepping into history.

An exclusive chance to lift, learn, and vibe with the strongest names in the game.


15 Sept 2025
Shop the drop. Create your reel. Train with Singha.
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